Real men wear gowns
From the Ad Council in the USA comes this sort of clever ad targeting men who all to often neglect their health:
Men are 25 percent less likely than women to have visited the doctor within the past year and are 38 percent more likely than women to have neglected their cholesterol tests. Furthermore, men are 1.5 times more likely than women to die from heart disease, cancer and chronic lower respiratory diseases.
The U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and the Ad Council have launched a new PSA campaign to encourage middle-aged men to learn which potentially life-saving medical tests they need to get and when they need to get them. The lighthearted ads incorporate family as a key motivating factor for men to take a more active role in preventive health. They show that being a real man means taking care of themselves (and their health) in order to be there for their families now and in the future.
Thank you very much. I am wonderring if I can share your article in the bookmarks of society,Then more friends can talk about this problem.