The Preventative Health Journal - Australia & New Zealand

I simply had to share this amazing success story with you…Sam Gowing is a nutritionist and yoga teacher who offers one on one consults as well as cooking demonstrations and wellness lectures to corporate clients.

She joined our coaching group recently because she was feeling like she wasn’t achieving what she knew herself to be capable of in terms of income or the regularity and quality of her corporate bookings.

If you are a practitioner and have ever felt you deserve to earn more for your efforts - you simply must watch this 60 second video clip of Sam explaining what has happened for her in only 3 weeks!!

http://www.youtube.com/watch?v=vOWBjbV9JiM

She has now had a 300% increase on her one on one fees, and a 1000% percent increase on her corporate fees – plus she has booked herself up for the next six months, speaking once a month for the one client…..     Unbelievable!!!

So, whats the secret? – how did she do it?? You’ll be glad to know the answer is deceivingly simple:

She used my 4xR formula that YOU can apply in your practice today to achieve similar results.
Here’s how it works:

    1.    Refocus – Sam realised that it takes the same amount of effort to get a corporate client as it does to get a one on one client. By focussing on high payoff activities, she upped her capacity to earn and deliver great value.
    2.    Review – Sam reviewed her product offering and compared it to what other people were doing in the corporate market place, therefore realising she was selling herself short
    3.    Repackage – Sam took her base level presentation and added some basic “bells and whistles” that she normally would give away for free anyway eg. Free subscription to her newsletter and recipes.
    4.    Revalue – The biggest breakthrough for Sam was challenging herself to re-evaluate her perceptions of what she was worth and what value she was offering her clients. Once her perceptions changed, so did her client’s…

Pretty simple stuff isn’t it? But powerfully effective – Im lucky enough to get to see it with my clients every single day.

Have a fantastic week!