The Preventative Health Journal - Australia & New Zealand

A lot of you have heard me say again and again – “collect testimonials from your clients”! Not only are they a fantastic marketing tool, but they are a great pick me up for times when you may be feeling run down or low.

There's nothing like reviewing your successes to remind yourself of your true worth to your clients.

But, I hear you say, how do I go about collecting them in the midst of my busy day? Won't I be bothering people by asking all the time?

The solution is relatively simple and is a great intro into systemising your day to day operations. Have your front desk/reception paperwork and procedures incorporate a simple little questionairre that you ask people to fill in on their way out after their treatment. Try the following wording:

Sharing your experience with us can encourage other people with similar conditions to seek treatment and feel well again. Please take a few moments to include your comments below:

- How did you feel before you came for treatment with us?…………………………………..
- How do you feel now after your treatment/series of treatments?…………………………..
- How has this affected your life?………………………………………….
- If you were to recommend us to a friend or loved one, what would you say to them?…………………………………
- Are you happy for us to share your name and comments with others? YES/NO
- We would love a photograph of you with our therapist to go on our “Successful Clients Wall”

Then have your reception staff use a cheap digital camera to take a quick happy snap of you and your successful client together.

When you have a few of them, print them out and arrange the comments sheet and the photo in a cheap glass A4 frame from Crazy Clarks.

Don’t forget to make copies of everything to use on your website too. If you like you can offer clients a small gift or token of your thanks for taking the time to do this too. A “pocket physio” or a $25 voucher off their next massage are suggested ideas.

Then go and hang your success stories and photos on your wall in a prominent position in your waiting area.

People love to look at people and this will be the best form of internal advertising you could ever ask for.

Imagine walking in every day to be reminded of this for yourself too! 

Your clients will become excited about the possibility of getting their photo in the hall of fame too!

These photos and stories will also form the basis of your media releases and PR campaign, as well as your online marketing program.

So there you go – its cheap, easy to implement, and everyone gets to feel good about being involved with you as a practitioner.

Have a great day today!