Gen Z TikTokers challenges Amazon to meet union demands

It is also one of the main organizers behind “People over the peak” Campaign, led by Gen-Z for Change, a non-profit organization that aims to promote discourse and action among young people. The campaign, which launched on August 16, is asking social media creators to stop monetizing their platforms Amazon Until the company meets the demands of the Amazon workers union.

Joshi became more invested in labor activism after her stint at a restaurant last summer, which she says veered when she tried to form a union. This experience led her to become involved in the larger labor movement sweeping the United States – including The last historical vote between Amazon workers are joining unions.

“When I came up with the idea for ‘People Over Prime,’ it was kind of like a light switch,” she said. luck. “We can’t tell people not to shop on Amazon, but we can tell creators not to sponsor and/or monetize their platforms for them.”

The People Over Prime campaign launched last week with 70 creators totaling 51 million followers — and Joshi says that number is growing.

in statementGen-Z for Change accuses Amazon of abusing workers and using union busting tactics. It also lists the demands the union is fighting for, including a $30-an-hour wage, better medical leave, and the elimination of narrowly defined productivity rates.

“That’s it,” Joshi said. “It is solidarity with the workers on the ground.”

Joshi and another member of Gen-Z for Change at the Service Employees Int’l Union conference in DC, talk about how digital tools are being used successfully in the labor movement.

Courtesy of Elise Joshi

An Amazon spokesperson said when asked to comment on the Gen-Z for Change and People over Prime campaign. luck The health, safety and well-being of its employees is a top priority for the company.

An Amazon spokesperson said: “We are committed to providing our employees with the resources they need to succeed, creating time for regular breaks and a comfortable work pace, and working directly with anyone who needs additional support to achieve their goals.” luck. “We also work closely with health and safety experts and scientists, conduct thousands of safety checks every day on our buildings, and have made hundreds of changes as a result of employee feedback on how to improve their well-being at work.”

A group of children loyal to the workers

If you scroll through TikTok, it’s nearly impossible to avoid “Amazon pulls” and “trials,” videos in which influencers show their audience new clothes and products. In the bios of creators who post this content, there will likely be a link to their Amazon storefront, so their followers can buy exactly what they did.

Amazon works directly with content creators through the Amazon Influencer Program. It’s a program that requires creators to create a virtual storefront, which is basically a dedicated page that contains all of the influencer’s favorite Amazon products. They then have to create content that recommends products to followers, and when followers shop through the storefront, the creators earn a commission.

Some influencers made their name on TikTok by recommending Amazon products, and telling them You can earn a lot $3000 per month from Amazon storefronts.

The hashtag #amazonfinds on TikTok has about 26 billion views.

“Tik Tok is strong, and we can take back that strength,” Joshi said.

Joshi talks with former President Barack Obama about misinformation on social media and Gen-Z for Change’s work at Stanford University.

Courtesy of Elise Joshi

Other Generation Z creators such as Dylan Troiskin, who has 1.6 million followers, Conor Hesse, who has 2.3 million followers, and Victoria Hammett, who has nearly a million followers, have joined the People Over Prime campaign, posting videos about The reason is that they join and refuse to work with Amazon.

Emily Rina Shaw is 24 years old and has more than 5 million followers on TikTok. I worked with Amazon before joining the People Over Prime campaign, and I told them luck She completely cut ties because she doesn’t feel comfortable supporting the company.

“I’ve shared and sold many Amazon products on my social media in the past because I have a huge community of people looking for budget-friendly decor options,” she said. “But hearing about the suffering of the workers made it impossible for me to continue.”

Some of the TikTok influencers who are part of the campaign have refused to work with Amazon in the first place. Jax told James, a 19-year-old creator of content with over 3 million followers who joined People Over Prime luck That since she started TikTok in March 2020, it has been her main source of income.

She says she refuses to work with Amazon because she said it would be fraudulent given its platform. She said she would continue to refuse to work with the company until the union’s demands were met.

“We’re not trying to be seen as just a bunch of anti-Amazon kids,” James said. “We want to be seen as a group of pro-labor children.”

Influencers are Amazon’s marketing tools

The hashtag #peopleoverprime has racked up 800,000 views since its launch last week.

Non-influential TikTok users post videos about the campaign and others tag creators they think they should join.

The Amazon Workers Union was not involved in creating this campaign, but Vice President of the Syndicate Gave them a shout on Twitter.

“Thank you for your support. Me and amazonlabor appreciate it,” he said, adding the hashtag “Solidarity.”

Gen-Z for Change has used social media before in its campaigns to highlight union workers, Including Starbucks and Kroger. However, this is the first time they have asked influencers to stop monetizing a company on their platform.

The organizers of the People Over Prime campaign know they are not going to bankrupt Amazon anytime soon. But James believes that they give the company the power to make the right decision – and offer the same opportunity to influencers who have a large following.

“Until you treat your workers with respect and stop using illegal union busting tactics, we will not work with you,” she said.

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