Algorithms play a huge role in the content that people watch. Netflix, for example, said that Almost 80% of subscribers Trust the platform’s recommendations. But as AI technology advances, it may play an increasingly important role in making movies and TV shows.
Columnist at Bloomberg Trung Fan newly Books about the potential of artificial intelligence In assessing the commercial viability of film and television projects. Below is an edited transcript of Fan’s conversation with “Marketplace” host Kay Risdale about what he learned by analyzing his own script.
Kay Risdale: Tell me about this scenario I wrote titled “Loss”.
Trung Van: yes. So, I am now writing quite publicly online a bit, including a column in Bloomberg. But 10 years ago, I was living in Ho Chi Minh City [Vietnam]I dreamed of being a screenwriter. She was able to put together a comedy script and sell it to Fox. The recording line for this movie was “The Fugitive” meets “Harold and Kumar,” which is set in Southeast Asia.” (Laughter) That was ahead of its time — they weren’t ready to do that. TL;DR It wasn’t made, and now we’re After about a decade.
Risdal: Good. How did you happen to finish writing? column around it?
Van: So, separately, I Books about the story Writing and selling script ages ago. And the CEO of an AI company called Corto AI just so happened to read my newsletter, and he was like, “Hey Trong, I just read this article I wrote about that old text of yours. It just so happens that my company has technology that uses AI to scan displays.” And the way they describe it is that they are looking for the “narrative DNA” of the scenario and they can basically tell you why the movie might or might not work. I already knew my movie couldn’t, but I wanted to know.
Risdal: Yes, being gluttonous for punishment. …so they run your script through the algorithm. How do they know what they are looking for?
Van: So the CEO told me they have a database of about 700,000 texts. And I think in AI, in machine learning, a lot of what you do is tag certain items. So, for example, in screenwriting, you can usually tell when the script goes from chapter one to chapter two to chapter three. So, they had this giant catalog, and they wanted to run a script against their giant catalog.
Risdal: So they come back with some reports, and they tell you what?
Van: So the report is back. I’m not going to bury the valve here. They said, “Your movie is not commercially viable.” So they came back with something I already knew. Having said that, though, they correctly identified the genre of the movie. One of the most important comparisons they made was ‘The Hangover [Part] II,” which is set in Bangkok. But they said two things specifically about my script that made it unmarketable in the supermarket. They have these two scores they count. One is called “interest” and the other is called “uniqueness.” So what the exciting does is Looking at the character set in the script. Obviously, most films will have the hero and the villain. But other films – really good films – will have a lot of good secondary and tertiary characters. Apparently, my script didn’t have those. Whereas, if I catch a movie Like The Godfather, you probably have half a dozen or 10 characters that see how they progress in. But from my point of view, this is a three-hour movie, and I’m not Francis Ford Coppola.
Risdal: And it should be noted here, in fact – and this is my favorite part of it – that they also recommended that if this movie was made, if the studio put Chris Pratt into it, it might work.
Van: Yes, she chose Chris Pratt as the silver ring for this movie. Like, we’ve looked at 700,000 movies and TV entirely [show] Database, and based on cuteness and lack of exclusivity, the other outcome, your only chance now is – you know, you have to get Chris Pratt in the driver’s seat or this thing gets done.
Risdal: If Chris Pratt is a “Marketplace” listener, maybe we can connect you. But wait a minute. You mentioned “The Godfather”, right? And here’s what I want to portray more in Hollywood and AI: ‘The Godfather’ almost wasn’t made like 10 different times, right? Oh, and now we’re trying to put AI into this incredibly personal “what makes a good movie” topic. And I’m just wondering what you think about that. Put aside your bad experiences with your movie, but come on man, how do they know?
Van: I am with you on the same page 100% on this. The only thing I will say is that AI is advancing at an incredibly fast pace, I’m hedge a little, but will I be completely jobless as a writer in 10 years? Perhaps, so there is that.
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