winter is coming.
It seems I only read this morning about more disruptions in airlines across America, but airline executives – as they often do – are looking forward to the storms to come.
How can they treat it? How can they keep making you fly when vacation time is over, kids are back in school, and elections loom like horrific bears in the woods?
We love you. We really love you.
I was particularly fascinated by the movements in Southwest Airlines at recent days.
It’s the airline that always recognizes love but doesn’t always show it. Lately, though, he’s made something of a spectacle of loving humanity.
Why, but two weeks ago, southwest announce That her flight balances will live forever.
“What is this just madness?!” Executives of rival airlines screamed in their sleep. But yes, that was true. Southwest stopped thinking about what real humans want and gave them something they might respect, appreciate, and even adore.
Why would the airline do that?
I wanted to believe that this was an exclusive appeal for renewed love and affection from the everyday human being. However, there may be a slightly more corrupt side here.
On the airline’s second-quarter earnings call, Southwest He confessed Leisure travelers have a limit on the amount they are willing to pay.
Southwest executives were concerned about whether business travel would soon return to generous enough volumes. It doesn’t seem to happen.
Would you be surprised to hear that business people who travel the most were in education, government, and small businesses?
Would it also be surprising that those who travel less – at least in the Southwest – were in the fields of consulting and banking, and also technology?
Please imagine, then, that by ensuring that flight credits do not expire, Southwest might entice companies to schedule more of their flight executives, knowing that if flights are canceled for some reason, they have a permanent credit in their bank.
Oddly enough, here was Southwest’s chief commercial officer Andrew Watterson on the earnings call: “The benefit as we enter the travel season here, after summer, is to attract more travelers per account on the road.”
what do you know? This new flow of love might really be about business trips.
My guide, m’lud, doesn’t stop there.
Let us help you help yourselves business.
Southwest has hardly displayed the joy of its flying credit more than its launch Southwest Business Assistance.
The idea here is simple – to give hard-working corporate travel managers instant technological control over their company’s airline.
What corporate travel manager doesn’t like “unique dashboards, reports, automated processing of contractual benefits, receiving or requesting customer service, and more”? Yes, much more than that.
And wait, what’s the first interest below the main introduction on the Southwest website? Why picture two very happy flight attendants from the southwest who seem to have flown a lot together. Oh, and the words: “Flight credits don’t expire. Expired flight balances are a thing of the past.”
They’re big on emphasizing that to businesses, you see.
there is more. Much more.
Now, you’ll be thinking that Southwest is very much in need of the love of business clients. But wait, there is a lot. Much more.
In a real lava flow, southwest Announced that customers can now upgrade their boarding suite online.
Who wouldn’t want to be in the glorious A1-A15 ascent group? The place where people rush to get the best seats. They are, for some, aisle seats, making it difficult for B-level customers to push in. A’s gets the first molasses on the upper chests, too.
Now what kind of flyers do you think want that the most? Perhaps the traveler in consulting, banking or technology who just wants to come home after three days of tough meetings — and whose companies were too stingy to buy them Business Select tickets?
There is something so fun about an airline that seems to be really focused on surprising its customers. In a good way, that is.
There is one last hitch to all of this. Southwest has invested heavily in short-haul flights between business types in cities. It operates operationally for the airline. But, with winter approaching, it would be the perfect example for actual businessmen to flood these particular roads.
Southwest’s Watterson again: “It just shows you that there is not enough business demand at this level of short distances at this point in time. But as we enter a heavy business travel season it can be mitigated by the return of business trips.”
It would be great to see how much of an impact the winter of love could have in the Southwest.
But wait, that’s just it. The World Business Travel Association’s annual report and outlook has been published. He. She Think Business travel may not return to pre-pandemic levels until 2026.