What Apple needs to make the iPhone 14 Pro Max worth it

What is happening

Apple is expected to add a 6.7-inch iPhone to its lineup this year. This phone is said to be a larger version of the standard iPhone 14.

why does it matter

Adding a 6.7-inch iPhone to the mix could detract from the iPhone 14 Pro Max’s appeal. Especially as consumers cut back on spending.

What’s Next

Apple is holding an event on September 7, where it is expected to reveal new iPhone models.

Apple is expected to fit in with iPhone 14 Pro Max rumored With a high-resolution camera, a new processor, and a giant 6.7-inch screen like the current iPhone 13 Pro Max. While all of these seem like welcome improvements, the best new iPhone needs to do more to stand out this year.

That’s because the iPhone 14 Pro Max won’t be the only super-sized iPhone in Apple’s lineup anymore, if the latest scuttlebutt is to be believed. Apple is expected to release a 6.7-inch screen iPhone 14 Max This year too, which means those who love big screens won’t have to splurge on the Pro Max just for getting a bigger screen.

Aside from the difference in screen size, there is usually little that separates Apple’s “Pro” iPhones from their “Pro Max” devices. I hope that changes with the Phone 14 Pro Max, which we expect to learn about during that Next Apple event on September 7. with Inflation is having a negative impact on smartphone shipmentsHowever, companies like Apple may have to work harder to convince consumers to spend more on high-end devices.

iPhone 14 Pro Max: What to expect

If Apple releases the iPhone 14 Pro Max in September, it will likely be a sequel to Apple’s current stream iPhone 13 Pro Max. As such, it will likely have a 6.7-inch screen and a triple-lens camera that includes wide, ultra-wide, and telephoto lenses. In an effort to differentiate its Pro iPhones from its standard iPhones, Apple will reportedly give the iPhone 14 Pro and Pro Max a 48-megapixel camera sensor, a faster A16 Bionic chip, and a redesigned camera module on the front that removes the notch. .

These features are said to be exclusive to the iPhone 14 Pro and Pro Max, which means they won’t appear on the standard iPhone 14 and iPhone 14 Max. That’s it, according to reports from Bloomberg Mark Gorman and Analyst TF International Securities Ming Chi Kuoand both have strong track records when it comes to reporting Apple products that are not released.

Provided Apple maintains its current trend Pricing StructureThe iPhone 14 Pro Max will likely start at $1,100 for the 128GB model. The iPhone 14 Pro price will likely start at $1,000.

Why iPhone 14 Pro Max needs to stand out

If the reports are correct, the iPhone 14 Pro and Pro Max could include one of the biggest camera improvements we’ve seen on the Iphone in years. This alone can make it attractive to those in the market for a new device.

However, the problem is that your iPhone 14 Pro Max may eventually get lost. Shoppers who only care about getting the best camera can splurge on the cheaper iPhone 14 Pro, while those who primarily want a large screen might opt ​​for the rumored iPhone 14 Max. Both devices will likely be cheaper than the iPhone 14 Pro Max.

The launch will also come at a time when people seem to be spending less on mobile devices and being more careful about their purchases. Smartphone shipments are expected to decline 3.5% in 2022, according to estimates International Data Corporation Posted in June. The NPD . group I reported in May that more than eight in 10 consumers plan to reassess their spending on their products in the next three to six months. A recent NPD survey also indicated that consumers plan to look for less expensive items, look for promotions and reduce overall purchases in the next few months.

These factors can make it difficult to convince consumers to spend more than $1,000 on a new phone, especially when they are able to get some of the same benefits (larger screen or triple-lens camera) on cheaper models. With the iPhone 14 Pro Max, Apple will likely rely on the fact that consumers are willing to pay a premium for a larger screen. And the The best camera.

How it can make Apple iPhone 14 Pro Max feel special

There are a few things Apple can do to make the iPhone 14 Pro Max stand out along with the iPhone 14 Pro and iPhone 14 Max. as such I wrote in the pastI’d like to see Apple implement IPADIt’s similar to the software features that make best use of the Pro Max’s giant screen. For example, it can add a multitasking mode that makes it easy to view more than one app at a time. I’d also like to see an Always On Display option, similar to the one available on newer Apple Watch models and many competing Android phones.

Samsung did a better job of distinguishing its premium Galaxy S22 Ultra ususally Galaxy S22 And the S22 Plus. While the $1,200 Galaxy S22 Ultra is likely to be too expensive for most people, it offers premium features that you can’t get on less expensive Samsung models. The Ultra has a built-in stylus for taking notes and drawing, and a 6.8-inch screen larger than any other phone in Samsung S22 lineup40 MP HD selfie camera and main camera system with two telephoto lenses and 10 times optical zoom.

None of these features are available on other Samsung S22 devices, including the $1,000 Galaxy S22 Plus. In comparison, the iPhone 13 Pro Max has a lot in common with the iPhone 13 Pro, apart from its larger screen and longer battery life. In other words, Apple relies on the iPhone 13 Pro Max’s 6.7-inch display to differentiate it from the regular Pro display.

But if Apple releases a 6.7-inch version of the standard iPhone, just like reports from Asian Nikkei ReviewAnd the Bloomberg And the Ming Chi Kuo It suggests that the iPhone 14 Pro Max may look less premium in this year’s lineup. The rumored iPhone 14 Max likely won’t have the same extras as Apple’s iPhone Pro devices, such as a triple-lens camera and a higher refresh rate display for smoother scrolling. But it may be persuasive enough to entice shoppers who simply want a bigger screen and don’t care too much about getting a telephoto lens.

Regardless, the iPhone 14 Pro Max would be a top seller if its predecessors were any indication. The iPhone 13 Pro Max ranks among the top five smartphone models in regions such as the US, UK, France, Germany and China, according to Counterpoint Research. The iPhone 12 Pro Max was also the second best-selling phone globally in 2021, Counterpoint Research I also mentioned.

Still, even foldable iPhone The iPhone Pro Max is the most expensive and most expensive iPhone ever produced by Apple. It also means that it has to be the best showcase of Apple technology, which is why I’d like to see more exclusive features that you can’t get anywhere else.

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